Commercial display screens are devices used to display information, images and videos, usually including digital signage, LED display screens, etc. They are widely used in retail stores, airports, hospitals, schools and enterprises for information transmission, advertising promotion, product display, etc. With the acceleration of the digital trend, the scale of the commercial display screen market continues to expand, becoming a rapidly growing sub-industry of LED display screens. In recent years, there is no shortage of stories in the LED display screen market. How do those helmsmen who control the direction of the enterprise feel in the current environment? When more manufacturers enter the market to divide the product market cake, how are the survival of small and medium-sized enterprises?
Perfectly combined with market demand, in-depth commercial display application layer
LED display screens not only make the world bright as a dream, but also contain huge industries. Looking at the development of LED display screens, the innovation and subversion of product technology are inseparable from the use of energy and the transmission of information. In terms of commercialization, customers’ demand for service and quality has not changed. Therefore, those companies that are good at grasping the unchanging laws and have a deep insight into the future development of technology and industrial changes are expected to stand out in the new round of industrial revolution. AOE has independently developed a number of LED display products and relies on its own intellectual property rights LED optoelectronic display technology, network technology embedded technology to provide users with high-quality indoor and outdoor LED display products, traffic LED screen equipment and information release system software solutions. It is a professional LED display core product manufacturing and solution provider. AOE is present in all commercial displays involved in real estate development groups. We also cooperate with 4S stores of multiple brands, such as FAW, Audi, BMW, etc., and the market share of commercial displays has approached 30%.
Starting from zero LED, actively investing, and daring to innovate and catch up. As a deep cultivator in the LED display industry, Mr. Fu, the founder of AOE, has a deep understanding of the development process and technical difficulties of the industry. At the beginning of the company’s establishment, he clarified his own development positioning, with differentiation, customization, and cost-effectiveness as the positioning, and walked out of his own unique development path. According to his recollection, when AOE was first established, there were fewer team members, but in the face of fierce market competition, AOE successfully stood out, launched its first product, and obtained some initial customer orders, laying the foundation for the company’s development. Subsequently, AOE continued to increase its R&D investment, committed to improving product quality and technical level, and gradually won the trust and recognition of customers. Not only that, AOE has made a series of important breakthroughs in product research and development, continuously launched innovative products with independent intellectual property rights, expanded the company’s product line, and met the needs of different customer groups. The advent of these products has greatly improved AOE’s influence and competitiveness.
Despite the difficulties in the early stage, such as lack of funds and high market competition, Mr. Fu, with his forward-looking thinking, and his team, with his perseverance and continuous technological innovation, gradually won market recognition. But success has never satisfied AOE. Faced with the rapid changes in the LED display industry, he realized that products and commercialization must proceed simultaneously. Under his leadership, the AOE team began to explore how to ensure the collaboration of various departments to achieve the greatest commercial value.
Quality first, create industry boutique
Behind the flowers and applause, AOE has been deeply involved in the LED display industry for many years, always adhering to the concept of independent innovation and high-quality development. Since its establishment, AOE has been paying close attention to industry trends and customer needs, and is committed to providing solutions for multiple subdivided scenarios. “Our advantage lies in technology research and development and supply chain integration, because the customers we are facing now need customized products. AOE can deliver customized products in a short time, which is also one of AOE’s core advantages.” Mr. Fu said. Through continuous technological innovation and application expansion, it has successfully created display applications in airports, transportation highways, shopping malls and other fields.
Facing the market, in addition to factors such as product prices, the company’s own market competitiveness that can compete with other companies is also reflected in quality. AOE has always adhered to the business philosophy of “quality first, customer first” and has taken various measures to control product quality. First of all, AOE has strict raw material selection. Strictly screen raw material suppliers and select high-quality LED light-emitting components, IC drivers, power supplies and other key components to ensure product stability and reliability. Secondly, AOE has introduced advanced production equipment and process flows, and strictly manages the production process to ensure the stability and consistency of the product manufacturing process. In addition, AOE has established a complete quality control system, including raw material inspection, production process sampling, and full inspection of outgoing products, to ensure that the products meet national and industry standards. Finally, during the production process, AOE conducts multiple quality tests, including lamp bead brightness uniformity test, color consistency test, waterproof and dustproof performance test, etc., to ensure that the performance and quality of the products are stable and reliable.
A long way to go, win customers with “win-heart culture”
Many voices in the industry say that the epidemic has been a great challenge to the development of LED display screens in recent years. In Mr. Fu’s view, the development of the industry is a spiral upward process. “From the perspective of the enterprise itself, although AOE’s business has inevitably been affected, the company’s overall sales have also increased compared with before. The growth mainly comes from three aspects. First, we have increased the development of the domestic market. Second, the products developed by customers have made breakthroughs. Third, the company team has solved many customer needs with the reputation, service and quality accumulated over many years.” Mr. Fu explained.
A great weapon for AOE to win a good reputation in the market is AOE’s pre-sales and after-sales service system. In response to the actual needs of different customers, AOE provides customized LED display solutions, including product selection, installation design, debugging and other links to ensure that the solutions are highly consistent with customer needs; a complete after-sales service system has been established, including a nationwide after-sales service network, a 24-hour customer service hotline, remote technical support, etc., which can respond to customer needs and provide technical support in a timely manner; AOE provides after-sales maintenance services for LED display screens, including regular inspections, repairs and replacements, etc., and also provides customer training and technical exchanges to help customers better use and maintain products. This series of quality control measures and after-sales service initiatives continue to improve AOE’s customer satisfaction and market competitiveness.
In recent years, both the leading companies in the industry and upstream and downstream manufacturers such as cross-border large companies have invested huge R&D expenses in the new display field and actively deployed the next generation of display technology. As a rising star in the industry, AOE focuses on the commercial display field with a long-termist mentality and is committed to becoming a full-set solution technology provider for LED commercial display screens. Integrate and coordinate upstream and downstream industry chain resources to promote industrial development, always adhere to the strategic concept of “win-heart culture”, provide customers with better services and products, and realize development vision.
As a local LED display company in Shenzhen, AOE is a sample worthy of careful study in this “turbulent” LED industry, whether in the process of integrating the supply chain or in its own development path. At present, China’s transportation industry is developing vigorously, and automobiles, airports, and high-speed rail stations are expected to have a bright future. Starting from now, AOE focuses on commercial display, supplemented by traffic guidance screens, and is committed to becoming a leader in this segment. It can be expected that AOE will step into an increasingly broad track, build a deeper moat and create more possibilities. It can be said that this is a company full of imagination and has strong adaptability and initiative to future changes. It will gather momentum and energy to go the same way as light, becoming an important pole in the LED display industry chain.
Post time: Mar-11-2024
