The outdoor market has always been the main battlefield of LED display. In recent years, with the development of new technologies, outdoor large screens are also gradually developing towards small spacing and energy saving. As an LED display screen production enterprise focusing on the field of outdoor display, AOE has been deeply involved in the industry for more than ten years, with rich production and manufacturing experience and solid technical research capabilities, and has a lot of experience in the research and development and production of outdoor small spacing and outdoor common cathode display products.
Technology casts the soul and condenses the hard strength of the brand
Back in 2012, the LED display industry was in an accelerated development period, and AOE also joined the outdoor LED display array at this time. As a new blood in the industry, AOE has gradually gained a foothold in the market competition with innovative technology research and development and advanced manufacturing processes, and has left a good reputation in the market with high-quality products.
AOE: Strictly adhere to details, study technology, and forge LED outdoor products with higher standards
Recalling the beginning of the company, Mr. Fu said: “When the company was first established, everyone had a relatively ambitious goal to build AOE into a century-old enterprise, or even an excellent enterprise. But now think about it, that may be too ambitious, so we have a more practical goal, which is to build AOE into an influential enterprise in the field of outdoor display screens and an enterprise with a very good reputation.”
In the past year, as the market tends to pick up, the market demand for LED display products has continued to grow, and the demand for LED outdoor display products in commercial advertising, stage rental, and stadiums has continued to increase, further promoting the development of outdoor small-pitch screens. Led outdoor display has become the main growth momentum of the LED display market. AOE, which was established eleven years ago, has opened up its own world in the field of outdoor small-pitch and outdoor common cathode after years of accumulation, and has achieved some leading technological breakthroughs in the industry.
“At present, there are not many companies that can do outdoor well, and there is still a certain technical threshold for outdoor modules. Our current advantage lies in outdoor small pitch. Our main outdoor P2 has been mass-produced and has two sizes, 320×160 and 160×160.” Mr. Fu introduced. Over the years, with the rise of the outdoor display boom, many manufacturers have joined the market, and the competition in the outdoor display market has become increasingly fierce. How to highlight the core advantages is a major problem for companies to win in the outdoor display market. AOE chose to firmly grasp the advantages in technology, and took the lead in the small pitch field with unique glue filling technology and high-quality product design, and achieved a phased breakthrough in product upgrades.
Mr. Fu said: “In 2020, our superior products were limited to outdoor P2 and P2.5, but at that time we had many peers. In fact, P2.5 is also difficult to make well. The surface may not be clean once the glue is poured. We use our own methods. In 2021, we came up with some ways to solve these problems, including the outdoor P2 we are now launching. We update the glue filling equipment and key methods to avoid production defects.
Good quality and good craftsmanship are the confidence of “zero service”
In the 5G era, one of the main advances in outdoor advertising and outdoor display systems is the development of visual content towards high-definition, ultra-high-definition, 3D and holographic display effects. And higher display effect requirements will inevitably require better screen support. This includes not only color, brightness , contrast, resolution and other traditional technical parameters, including the material control of each layer of the product components, and reducing energy consumption under high-performance operation of the product.
Looking at the hot outdoor display field, only by relying on excellent quality strength can we gain a firm foothold. AOE has been developing for more than ten years, always adhering to the same quality, winning with quality, and has a good reputation in the industry. In the outdoor field that AOE focuses on, LED products often need to face complex external environments and need to break through the difficulties and pain points of high temperature and humidity. AOE starts with material selection and strictly controls raw materials to ensure the good quality of products.
“The first is the control of raw materials. We must first exclude bad lamp beads. Can the lamp beads be used? Can salt spray tests be done? Can ink tests be done well? This is a strict requirement for lamp beads. The second is the choice of PCB. We don’t use PCBs from every company. We may choose which one. If the outdoor p2.5 chooses a fixed one. And we will require the copper plate to be made according to our standards. The third one is moisture and dustproof. We use spray glue technology, unlike other brands that use three-proof paint, so our materials will definitely be better in dust and moisture proof. There is also the problem of brightness. Our outdoor brightness, the chip used in our lamp is slightly larger, so our regular brightness can basically guarantee to reach 5000CD. “Mr. Fu introduced the high requirements for raw materials and processes of LED modules.
It is precisely because of the strict control of quality that AOE can adhere to the concept of “zero service”. “Zero service” guarantee does not mean no service. Mr. Fu told us that it is because AOE has full confidence in the product that it can ensure that the product reaches the hands of customers. It must be of good quality, including strict control of the power used, no use failure, and “zero maintenance”, so that customers can achieve a satisfactory experience during use. This is the concept of “zero service” defined by AOE. Of course, AOE will also provide complete after-sales service to ensure that everything is covered.
Only with high-quality strength can we have the confidence of “zero service”. AOE has won the recognition and support of customers with its strength. Mr. Fu said: “Our high quality is due to our excellent quality inspection team. We have dedicated quality inspectors who are always supervising the quality. We also have a dedicated inspection staff at the back end who is always supervising each position. In addition, when the module is aged, there will be a dedicated quality staff to check the module aging and product aging. Once there is an abnormality or possible quality problem, it can be found and solved immediately.”
AOE’s pursuit of high quality is also reflected in one successful case after another. Recently, AOE participated in an 800 square meter outdoor high refresh project, and the screen will be lit before the Chinese New Year of the Dragon. Mr. Fu told us that in fact, the large-screen project has higher quality requirements. For example, this 800 square meter project requires more than 16,000 modules. If the product defective rate is 5/1000, then 50 of the more than 10,000 modules are defective.
“You may think that 5/1000 is very small, but in fact, such a defective rate will feedback a lot of problems on the large screen. Therefore, our requirements are higher than those of the industry. The standard we require is that not a single module is bad, that is, no bad module is allowed among the 16,000 modules. This large screen will be lit soon, and we will pull it out to see if it is a horse or a donkey. The large-screen project faces a large flow of people, and once there is a problem, it will not escape everyone’s eyes. “Mr. Fu said.
Looking forward to 2024, continue to write a wonderful new chapter
In the past year, AOE actively launched new products and showed up at important exhibitions in the industry. The pursuit of high product quality has shaped AOE’s well-known business card in the industry.
“After 2023, our company has achieved new growth and gains. The first gain is that our output has increased by 30~40%, and sales have increased by about 20 to 30 percent. And after a year of improvement, our quality control has also reached a higher level. We screened some suppliers that we think do not meet the standards, or a certain model provided by a certain supplier. “Mr. Fu said, and the third harvest is also the harvest that Mr. Fu is most proud of. Mr. Fu said: “Our third harvest is that through this year, AOE’s reputation has also risen to a higher level, so this may be a preparation for us in 2024. I think this is also the place where I am most satisfied in 2023, because I think reputation is more important than anything else.”
In the new year, AOE will continue to deepen its outdoor small-pitch and outdoor common-cathode fields. Mr. Fu said that small-pitch and common-cathode energy saving must be the direction of future outdoor display development.
At the same time, AOE will continue to exert its strength in Southeast Asian countries. The Southeast Asian LED market has broad potential. Mr. Fu believes: “Southeast Asian users prefer conventional products, European and American countries prefer high-end customization, and Southeast Asian countries have developed rapidly in recent years, and the growth rate will be significantly higher than that of European and American countries. Based on the potential of foreign markets, we also plan to participate in some foreign exhibitions. The second is to increase our foreign trade personnel, and the third is to increase our online promotion. ”
AOE has been shining in the LED display industry for more than ten years. It has cutting-edge technology and accumulated strength. It has created many classic cases in the field of outdoor display and won the trust and praise of customers with high-quality products. I believe that in the new year, AOE will continue to work hard on small pitch and common cathode technology in the field of outdoor display and stay at the forefront of the industry.
Post time: Mar-09-2024
