Advertising can be seen everywhere in daily life, and today’s social advertising has developed very rapidly. Various advertising models are full of popular media such as TV, network, and plane, and have become an indispensable part of the people’s daily life.
Faced with overwhelming advertisements, people slowly lost their interest in watching. When the charm of traditional advertising is gradually lost, the launch of a new advertising model to better attract consumers’ attention, stimulation and guidance of consumption become a thinking direction. LED new media advertisements should come from time to time. With their unique creativity, high -definition angle vision, and large -scale interactive functions, it has become an ideal choice for outdoor advertising advertising.
What are the advantages of outdoor LED ads?
1. Strong visual impact
LED advertisements with large size, dynamic, dynamic, and sound painting can fully promote the sensory of the audience and effectively convey information to guide consumption. In the face of overwhelming advertising, the limitedness of the audience’s memory space and the infiniteness of information dissemination have gradually become a scarce resource. Therefore, the attention economy has become the largest size to test the advertising effect.
2. Wide coverage
Outdoor LED displays are generally installed in high -end commercial areas and traffic hub areas with a dense flow. By communicating with consumers at a high frequency, the strong desire for consumers to buy.
3. Long release period
Outdoor LED advertisements can be played uninterrupted 24 hours, and the transmission of information is all -weather. This feature makes it easier for the audience to see it, which can better guide potential customers, so that merchants can achieve better publicity results at less costs.
4. The audience’s resent rate is low
Outdoor LED advertisements can play programs to more audiences through live and timely and in a timely manner. Including special topics, columns, variety shows, animations, radio dramas, TV series, etc., the content is rich, which avoids the contact obstacles caused by the conscious active avoidance of advertising audiences. The survey shows that the resentment rate of outdoor LED display ads is much lower than the resentment rate of TV advertising.
5. Improve urban grade
Government organs use LED advertising to release some government information and urban promotional videos, which can beautify the image of the city and improve the city grade and taste. The LED display is now widely used in stadiums, venues, advertising, transportation, etc. It reflects the economic, cultural and social life of a city.
The main reason why LED advertising is favored by outdoor advertising media companies is the product advantage of the LED display itself. As the fourth -generation emerging media, the LED display integrates modern high -tech such as environmental protection energy saving, high -resolution imaging, natural and delicate color, displaying video and text and wide perspective, which fully meets the technical requirements of modern advertising medium and urban population. Observation requirements are the perfect combination of high -tech and traditional media. In addition, the continuous breakthrough of LED display technology has also brought various new changes to outdoor advertising dissemination. For example, outdoor high -pixel LED display has improved from product performance to display effects. The intelligent control of the brightness of the display screen effectively removes the light pollution caused by the display screen. Limited and the picture is more delicate.
Outdoor LED display ads have more prominent characteristics and advantages compared to other media advertisements. The increasingly advanced LED technology provides an opportunity for outdoor advertising to enter the LED era. In the future, the intelligent LED display will lead the audience to see intuitive interaction from a distance, which will really shorten the distance between the media and the audience.
Post time: Feb-24-2023
