The “Two Sessions” of the LED industry have just come to an end. Many engineering companies and integrators in the audio and video field have new considerations for the established procurement plans after seeing all kinds of “dazzling” LED display solutions. According to the recent combing of the digital audio and video engineering network, keywords such as “small pitch, p1.5, creative screen” are becoming hot search terms in the LED industry, and many screen companies are making frequent efforts in technological breakthroughs and creative displays. It has brought good display effects to many exhibitors, among which there are many domestic leading manufacturers of creative LED floor screens—Xinyiguang.
It is reported that, unlike previous floor tile screens, the creative LED floor tile screen independently developed by Xinyiguang has exclusive built-in sensing technology, innovative implantation of AR/VR experience, and dazzling display effects such as integrated screen and wall, which are favored by many customers. It is becoming the standard equipment for more and more performance stages and shopping centers.
Traditional department stores turn to experiential shopping centers, floor screens usher in new opportunities for development
Since 2016, in stark contrast to the popularity of domestic residential real estate, commercial real estate has been in a state of “wailing” under the sales of shops, occupancy rates are not up to standard, and cash flow is stagnant. Many traditional department store giants had to turn to the development of shopping centers. According to incomplete and comprehensive statistics, among the well-known department store brands in the country, nearly 80% of them are seeking transformation in recent years, and many developers have also launched the promotional slogan of “experiential shopping malls”, including New World and Shui On in Hong Kong, and China Resources, Vanke, Wanda in the Mainland, etc. have launched unique experiential shopping malls Among them, the performance of New World K11 is particularly eye-catching. It originated from the design concept of an art shopping center. New World previously set up a stage in K11 for various art activities. Using Xinyiguang LED floor tile screens to optimize user experience and creatively adding 3D, VR/AR and other interactive elements has attracted many customers to participate in the interaction on site.
Optics Valley K11 is not only a shopping mall, but also a “flowing art gallery”. Xinyiguang LED floor tile screen perfectly builds one of the artistic elements. When customers step on the light and shadow, as the images change constantly, multiple scenes such as starry sky, snow-capped mountains, and seabed appear under their feet, giving people a great visual impact and senses. experience.
Intelligent “human-screen interaction” – floor tiles can also show creativity Among a series of factors that stimulate people’s vision, ground design is an important part of it. It is for this reason that when a shopping center is under construction or renovation, the investment in the ground takes up the majority. Since 2011, the U.S. retail construction industry has not grown due to the decline in the retail industry and rising vacancy rates, but since 2016 the industry has grown at an annual rate of 9%, most of which is due to ground renovation projects in shopping center renovations
Japanese graphic design master Kenya Hara said: “There may be thousands of ways to see the world and feel the world. As long as we can apply these angles and feeling methods to our daily life, it is design.” Observation and feeling constitute our understanding of the world. A perception of the world that can also emanate from a floor tile in a shopping mall.
The first application of LED floor tile screens in K11 is New World’s attempt at creative display in shopping malls. The purpose is to attract customers to stay and interact more in shopping malls. In fact, the effect is very good. As a leader in this creative display field, Xinyiguang has developed creative LED floor tile screens of different sizes such as PH6.26, PH5.2, and PH8.928. It can easily meet the needs of multiple scenes including concerts, film festivals, model exhibitions, urban planning centers, etc. The third-generation intelligent interactive display technology adopted by Xinyiguang can not only bring visual enjoyment to users, but also simulate people into the real scene, and strengthen the on-site interesting construction of future shopping centers through “human-screen interaction”. More and more emphasis will be placed on the interactive experience, and the design of the floor tile screen on the ground is an excellent solution.
Post time: Mar-20-2019
