Core tip: With the intensification of brand competition, we can only face price wars, coupled with rising costs and compression of profits, it is difficult to sustain, many companies are heading into the abyss like this. To be a “high-definition expert” in the field of LED display is the product positioning of Shenzhen Xinyiguang Technology; to become “the first brand of high-definition LED outdoor surface-mounted display applications in China” is the development vision of Shenzhen Xinyiguang Technology.
——Interview with Zhang Jun, General Manager of Shenzhen Xinyiguang Technology Co., Ltd.
In the era of big waves washing the sand and vying for the throne, some people fell down and stood up again and again. As the reshuffle and adjustment period of the LED display application manufacturing industry continues to deepen, a large number of companies are still limited to their own unclear market positioning. Incomplete talent echelon construction, insufficient accumulation of industry resources and continuous intensification of market competition and other factors, It puts the enterprise in a dangerous situation of being eliminated by the market at any time; especially for some small and medium-sized LED display manufacturing enterprises, this situation is particularly prominent.
Seek a breakthrough and take your own path of breakthrough
The entire LED display screen has been transformed into a new era in the era of reshuffle in the industry. Many companies are already seeking other ways out or choosing to be acquired and merged by listed companies. However, there is a company that has been committed to the field of LED display and has done a booming business in the field of LED display. This company is Shenzhen Xinyiguang Technology Co., Ltd.
Shenzhen Xinyiguang has been in the LED display industry for nearly ten years. The road to LED unit board manufacturing has been steady and steady, and has gradually formed its own mature system in terms of product quality and craftsmanship;
Product quality and cost performance have achieved a good reputation; the brand “Shenzhen Xinyiguang” is widely recognized by the industry as one of several representative well-known brands. However, in the process of enterprise development, whether it is due to the impact of the external economic environment or the inevitable development of the LED display manufacturing industry in the industry, the pain brought by it once made Xinyiguang Technology at a loss, and the development is facing over the bottleneck. In the end, Xinyiguang Technology did not get depressed, nor did it conservatively and negatively respond to the changes caused by industry development. Instead, it actively sought breakthroughs and tried to find a way for Shenzhen Xinyiguang to break through.
A clear market positioning, a corporate core capable of continuous innovation, optimization and integration of effective resources, and making fuss about the two words “professional” and “refined” are undoubtedly a feasible way to follow the development trend of the industry.
We are the customer’s logistics base
Zhang Jun, general manager of Shenzhen Xinyiguang, was just a salesman in the LED industry at that time. At that time, LED display screens were already at a peak. Earlier LED companies were also rapidly going public in that era, and the industry development vane had begun to diverge. At this time, Zhang Jun established Shenzhen Xinyiguang Technology Co., Ltd. by virtue of his familiarity and understanding of LED displays. After a few years, Xinyiguang has survived, and under the leadership of Mr. Zhang, it has “changed its appearance”.
In 2011, relying on years of practical experience in the LED industry and deep understanding and research on domestic and foreign markets, Shenzhen Xinyiguang decisively assessed the judgment that the industry would undergo a major reshuffle. .
In 2012, although the trend of bankruptcy was still lurking and occurring, Zhang Jun, the general manager of Shenzhen Xinyiguang Technology Co., Ltd., decisively clarified the company’s marketing focus and development direction, and successfully launched the outdoor surface mount LED display. This makes Xinyiguang go upstream in the reshuffle of the industry and continue to play the leading role in the industry’s high-definition surface-mount outdoor LED display. In the same year, Shenzhen Xinyiguang successively launched high-definition LED floor tile screen displays to open up a new round of new market positioning for the lighting stage.
In the first half of 2012, Xinyiguang Technology visited a large number of customers and partners all over the country under the leadership of Mr. Zhang Jun, the general manager, and the company’s senior leaders. Visited 80% of LED display manufacturers in Shenzhen, conducted scientific and rigorous market research, and finally established that Shenzhen Xinyiguang insists on: market segmentation, product segmentation, technology specialization, and product standardization. High-definition display screens and LED unit boards have entered the forefront of the channel market, and within a certain period of time, Shenzhen Xinyiguang has gradually built itself into a veritable “No. 1 brand of China’s outdoor LED surface-mounted display screens”. For this reason, in 2013, Shenzhen Xinyiguang actively integrated superior resources in the industry, recruited wise men in the industry, carried out internal management improvement, optimized product series and processes, and improved the quality stability and quality of high-definition series led display screens and led unit board products. Further improve the comprehensive cost performance; sort out the target market of Shenzhen Xinyiguang, subdivide it, and establish a deep win-win partnership with some partners in the customer group, and strive to win the extensive support of the majority of users.
To be a “high-definition expert” in the field of LED display
Talking about the reasons behind these, Mr. Zhang Jun said: In fact, it depends on the characteristics of the business model behind the industry. The platform can do a lot, but the industry brand is indispensable. The growth of the LED industry requires long-term positioning, and lack of long-term positioning. With the intensification of brand competition, it can only face price wars. In addition, the rising costs and the compression of profits are difficult to sustain, and many companies are heading for the abyss. To be a “high-definition expert” in the field of LED display is the product positioning of Shenzhen Xinyiguang Technology; to become “the first brand of high-definition LED outdoor surface-mounted display applications in China” is the development vision of Shenzhen Xinyiguang Technology.
Post time: Sep-19-2014
