The times are advancing, science and technology are developing, and the application forms and fields of LED displays are constantly introducing new ones. If it is said that the traditional wall LED display screen that “stands” on the ground is quite satisfactory and lacks individuality, the giant LED sky screen screen hoisted on the ceiling is “unattainable”. Then the LED floor tile screen that tiles the ground and can realize human-screen interaction will undoubtedly become the hottest LED display subdivision product at present. Shenzhen Xinyiguang Technology Co., Ltd. has been deeply involved in the market for many years. It is a high-tech enterprise specializing in the research, development, production and sales of LED floor screens at home and abroad. It has successfully developed the industry’s first smart sensor LED floor tile screen, opening up a new experience in the display field.
As the leader in the field of LED floor screens, what are the unique features of Xinyiguang’s products? Mr. Lv Yang, Sales Director of Xinyiguang, came to reveal the answer for us.
Dedicated to the industry for many years, the leader of the LED floor screen
The LED floor tile screen is born for the stage. Compared with the traditional floor lights that can only emit light, the LED floor tile screen can not only play video and sound, but also can realize human-screen interaction at this stage. During the performance, it cooperates with the LED conventional screen to bring immersive visual experience to the audience. However, in the traditional cognition, the viewing angle of the LED floor tile screen is deeply criticized, because the traditional stage is high in the stage and low in the auditorium, which directly leads to the impact of the line of sight. It is difficult for the audience to see the stage floor clearly, and the LED floor tile screen becomes dispensable.
With the prosperity of stage performances such as concerts, not only the form of the stage has become diversified, but also the viewing methods such as live broadcast and rebroadcast are also varied, which directly breaks the limitation of the viewing angle of the audience.
Let the LED floor tile screen gradually enter people’s field of vision and become an indispensable and important role in performances such as star concerts and art performances. Under such a promising development prospect, the LED floor tile screen, which renders an excellent “dancing” device, ushered in the spring of the market after several years of precipitation. In this regard, Mr. Lv also felt the same: “From the perspective of the current market development, compared with the previous two years, the market demand for LED floor tile screens in 2018 has greatly improved. Reflected. So far, Xinyiguang’s orders have been scheduled until October, and sales have reached the expected sales target. As we all know, the second half of the year is the peak season for the entire LED display industry, so for Xinyiguang, There is little pressure to achieve the targeted sales performance for the full year of 2018. ”
Of course, performance is closely related to corporate strength. Xinyiguang has been deeply involved in LED display screens for many years, focusing on the R&D and production of LED floor tile screens. At present, Xinyiguang has more than 200 employees. As a high-tech enterprise, Xinyiguang has a standard factory building of 4,000 square meters and a full set of advanced automatic assembly lines. The R&D team and production management team of the company are formed by industry veterans. It has become a marketing concept that attaches great importance to the combination of service and products, and escorts Xinyiguang on the way forward for the enterprise. After years of hard work, Xinyiguang’s market share has gradually increased, and the company’s comprehensive strength has continued to improve. It has become a well-deserved leader in the field of LED floor tile screens.
Based on product development and innovation, create a new era of interactive display
Since the LED floor tile screen is installed on the ground, it is common for people to step on it and be run over by a car, which means that the market has stricter requirements on all aspects of the product, and Xinyiguang, as a leading company in the LED floor tile screen industry, The company’s LED floor tile screens have prominent product advantages in the entire industry. In terms of load-bearing capacity, Xinyiguang uses the LED mask independently developed by the company to achieve the effect of dispersing the weight. In addition, the raw materials such as lamp beads, IC, and power supply of the product are all top-notch configurations in the industry. After checking layer by layer, Xinyiguang LED floor tile screen has an excellent load-bearing capacity. In addition, Xinyiguang LED floor tile screen specially uses outdoor waterproof link devices, and is equipped with anti-skid and waterproof grooves, so that Xinyiguang LED floor tile screen has the characteristics of high-quality moisture-proof, dust-proof, and anti-skid. Bring safe and detailed picture enjoyment to the audience.
Xinyiguang’s core product is the LED interactive floor tile screen. At the same time, Xinyiguang is also the first manufacturer of LED floor tile screens in the industry to develop built-in sensing technology. Xinyiguang LED interactive floor tile screen integrates interactive technology inside the LED floor tile screen module, and people stepping on a single module will produce interactive effects, especially in the case of dense personnel, it can also display interactive effects flexibly. For example, it is applied to the 600㎡ outdoor P8.928 Xinyiguang LED interactive floor tile screen on the Ordos Government Square in Inner Mongolia, which is currently the largest outdoor LED floor tile screen in China. In addition, in planning halls and museums in Shanghai, Wuhan, and major cities, you can see the beautiful figure of Xinyiguang LED floor tile screens, bringing citizens an immersive viewing experience.
In addition to the conventional human-computer interaction on the ground, Xinyiguang LED interactive floor tile screen can also realize the linkage interaction between the ground and the wall. The linkage interaction is composed of two parts: the interactive LED floor tile screen and the interactive LED background screen, and the effect display and special effect display have reached the high-tech level. In particular, the linked display of the wall and the ground screen not only tests the splicing effect of the background screen and the ground screen, but also tests the technology of the video screen. Xinyiguang ground interactive LED floor tile screen and wall interactive LED display adopt advanced induction interactive solutions. The wall LED and ground LED screen are connected through system software, and the display on the wall is controlled by the ground LED screen. The combination of the two pictures is more superb and deeply rooted in the hearts of the people.
Break through the technical difficulties of small spacing and lead the new development of subdivided industries
In order to better develop the industry and bring more high-definition display effects to users, Xinyiguang is gradually moving from conventional LED floor tile screens to small-pitch LED floor tile screens, and officially launched small-pitch LED floor tile screen products in September this year . Mr. Lv said frankly that the reason why there is no small-pitch LED floor tile screen in the industry is because the pitch of the lamp beads is too small, which has too high requirements for R&D technology and application materials. However, as a high-tech industry, Xinyiguang has always been on the road of product innovation. After unremitting efforts, it has broken through barriers and successfully developed a small-pitch LED floor tile screen that does not need to add any auxiliary materials. This is also a big step forward for the entire field of LED floor tile screens.
In addition to products at the forefront of the industry, Xinyiguang also has a very clear marketing route for the company. As the advantages of LED floor tile screens continue to highlight, LED floor tile screens are not only widely used in the field of stage art, but also in emerging markets such as new retail, education, and sports. In addition, as the price of LED floor tile screens continues to become popular, in addition to the large demand for products in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, second- and third-tier cities are also open to LED floor tile screens, becoming a potential market for LED floor tile screen manufacturers. . For this reason, in the future marketing strategy, Xinyiguang will deeply cultivate the subdivided application fields of LED floor tile screens, and gradually radiate to the second and third tier cities while ensuring the market share in first-tier cities. Strive to provide corresponding LED floor tile screen product solutions for different application scenarios and different classes of customer groups.
Behind this, Xinyiguang’s R&D team should not be underestimated. At present, Xinyiguang’s R&D team has six people, all of whom have been working in the industry for several years. They can continuously inject fresh blood into the LED floor tile screen industry with high technical content. On the other hand, Xinyiguang also attaches great importance to providing customers with comprehensive product services. “Xinyiguang has a professional product after-sales service team. They are distributed all over the country. As long as the customer has any product problems, we can be there at any time to provide him with timely product assistance.” Mr. Lv said.
Although Xinyiguang has been at the forefront of LED floor screens, the pace of progress of the company is still unstoppable. No matter in terms of product quality, craftsmanship, or comprehensive services for customers, Xinyiguang always pursues excellence. It is believed that with the continuous expansion of the LED floor tile screen market, Xinyiguang will occupy a place in the entire LED display segment!
Post time: Sep-12-2018
