300sqm AOE LED floor screen – helping Wuhan K11 create a new cultural and commercial landmark

Integration of Art and Business – High-end, Luxury and Elegance

Wuhan K11 Select integrates the core concepts of “art·humanities·nature” and is positioned as “high-end·luxury·elegance”. It creates a sustainable development operation model with the concept of cultural new retail and creates a modernized space through spatial scenarios. , a commercial space driven by creativity, committed to becoming a new commercial and cultural landmark in Wuhan.

A 300-square-meter art amusement interactive experience area created using AOE’s LED intelligent interactive floor tile screen solution. Coupled with a variety of business formats and unique service content, it creates a multi-dimensional commercial experience space for Wuhan people that integrates life upgrades, cultural exchanges and parent-child companionship, perfectly improving the quality of commercial landmark projects.

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Integrated business display application innovation and upgrade

Create new experiential consumption scenarios

In recent years, with the rise of the “new retail” concept, AOE’s LED intelligent interactive floor screens have been widely used in creating commercial consumption scenarios. With the appeal of “design, interaction, and experience”, the scene is grafted with more cross-border elements to meet consumers’ emotional needs for personalization, design, etc., enrich diversified experiences, and form a new commercial space atmosphere.

Create creative internet celebrity check-in spots in shopping malls

Internet celebrity shopping mall check-in points created by AOE LED intelligent interactive floor screens can bring explosive attention and customer flow to the mall. The various experience effects are very interesting and also greatly improve the visual sense and experience. It can enhance the overall image of the mall in the minds of customers, and combine it with creative and vivid scene content to make food, drink, fun and Tesco customers unforgettable.

Immersive interaction enhances customer stickiness

AOE LED intelligent interactive floor tiles screen applies human-computer interaction technology to realize human-computer interaction. In addition to ground creative scene applications, it can also be equipped with wall-to-ground linkage, XR immersive space display, and with rich content scenes. It allows shopping mall customers to interact intelligently with products in real time and achieve multi-screen linkage, bringing customers an innovative consumption scenario that is highly interesting, ornamental, participatory and immersive. Transform the commercial space into a creative experience paradise integrating culture, art, and business formats.

Experience upgrade to achieve creative marketing

Human-screen interaction creates a better visual and shopping experience. The creative solution of AOE LED intelligent interactive floor screen creates the scenes that customers want and like, satisfying customers’ visual, auditory and play experience. By improving the consumption environment, increasing the proportion of experiential consumption, and creating creative scene power, the creative scene power is transformed into the value increment of the project and realized into real purchasing power and consumption power, achieving new breakthroughs in project creative marketing.

AOE’s LED intelligent interactive floor tile screen solution is highly integrated with Wuhan K11′s design concept. With “Floor screen products + Creative solutions”, it strives to create a creative consumption experience scene with the ultimate sense of interaction for the mall. It can effectively increase the popularity of the mall, make customers highly recognize the mall brand and product value, bring an innovative and charming presentation to the new retail format of the urban commercial complex, and help Wuhan K11 build a world-class cultural and commercial landmark.